AUTHORSHIP
Who made this message?
Promoters for the Wii game created this advertisement.
PURPOSE
Why was this made?
This advertisement was made to attract people to their product.
Who is the target audience (and how do you know)?
In the commercial they seem to target everyone. This is evidenced by them going from city to city, house to house, introducing this new invention to different families of different backgrounds.
ECONOMICS
Who paid for this?
The inventors of Wii funded this add.
IMPACT
Who might benefit from this message?
Gamers everywhere, who look out for the latest games would benefit from this message.
Who might be harmed by it?
Parents, whose kids see this commercial and beg them to buy the Wii and the spouses of many gamers, may be harmed financially.
Why might this message matter to me?
This message may matter to me because it lets me know of the latest game out there, and how enjoyable it could be.
AUTHORS &
AUDIENCES
RESPONSE
What kinds of actions might I take in response to this message?
This message may cause me to be so intrigued and drawn in, that I may actually go out and buy this new product.
CONTENT
What is this about (and what makes you think that)?
Based on the commercial I believe it’s about a new and exciting game that allows you to actively engage in it by just swinging a controller that goes in the motion you direct it to. Also, based on the expression of pure joy on the faces of everyone that engages in the game, it tells me that it’s fun for everyone!
What ideas, values, information, and/or points of view are overt?
Implied?
The commercial clearly shows that the game is fun, and quite exciting. It can also imply that it is a great way to bring the family together to have some fun, or even entertain a group of friends.
What is left out of this message that might be important to know?
The commercial never mentioned the cost of the game, which is a very important factor when deciding whether to purchase something. They draw you into the product first, then leave you to figure out the price later when you’ve subconsciously already decided that you want it.
TECHNIQUES
What techniques are used? Why were those techniques used? How do they communicate the message?
They have some Asian techno kind of music playing in the background, I guess to emphasize who invented the Wii, and two Asian men going from door to door introducing this new invention to everyone. I think by having them go from city to city, and from door to door, they seek to emphasize that this game can be used by anyone, and anyone can find pleasure in playing it. Also, the two guys are dressed up in business suits, and they wear sunglasses which give them this cool feel, and they look like they’re here on business, so it seems important.
MESSAGES &
MEANINGS
INTERPRETATIONS
How might different people understand this message differently?
Some people might just think it’s a scheme to get people to spend money on an unnecessary thing, while others may genuinely think that it’s a good investment. Some people may think that the Wii is best used in group settings, since in the commercial they were never just showing it to one person, while others may go past that and see that they can have fun with it even when they’re alone since it’s so engaging.
What is my interpretation of this and what do I learn about myself from my reaction or interpretation?
From the commercial, I would think that the Wii is pretty cool, and also a great way to have fun with anyone, and I do kind of want it, but I wouldn’t go out of my way to get it. Based on my reaction, I learned that I would more so like a game that requires you to be engaged as opposed to just sitting with a controller, but I also learned that I’m not so big on video games that this commercial would make me go out and buy it. (Though I really do enjoy playing on my friends Wii. It is pretty fun…)
CONTEXT
When was this made?
I’m not sure when this advertisement was made, but this particular video was posted on YouTube in April 2008. I see the same exact video posted by a different user in November 2006.
Where or how was it shared with the public?
This advertisement was shared as a commercial on numerous television stations, but was also posted on You Tube by fans who liked the commercial.
REPRESENTATIONS &
REALITY
CREDIBILITY
Is this fact, opinion, or something else?
This is definitely opinion, based on whether or not one likes video games.
How credible is this (and what makes you think that)?
What are the sources of the information, ideas, or assertions?
I think that the idea that the Wii is fun and engaging is credible based on people’s responses to the product, however it is just an opinion. Most people who commented on the You Tube post raved about the Wii.
I like your and your analysis of it.
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